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But Procter & Gamble has dominated the consumer-products field for close to a century, because it has a carefully conceived managerial system, and a rigorous marketing methodology that has allowed it to win battles for brands like Crest and Tide decade after decade.
Indeed, the NFL has worked very hard to cultivate this female audience through rigorous marketing efforts like female-oriented sports programming, pop-up clothing boutiques at stadiums, branded home goods offerings like wine bottle holders and cheeseboards, and partnerships with nail polish brands to create sports-themed manicures ("fanicures").
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Mattson also does rigorous market testing.
In order to establish that "personal brand," a woman must submit to rigorous market testing.
What accounts for this miracle is inspired leadership, bold action, and persistence in implementing rigorous market based reforms.
In the end, the failure of Solyndra should refocus the nation's efforts on getting general energy policies right; developing rigorous, market-informed finance strategies; and working even harder to rebuild the economy on a firm and environmentally responsible basis.
For this reason, the Environment Committee has argued in the past, for example in connection with the Eco-design of Energy-using Products Directive, for more rigorous market surveillance.
The MBA claimed that financial markets were self-correcting and that the secondary market produced rigorous private market discipline that promptly ended any unduly risky loan origination.
In Hollywood, for example, the firm is legendary (and resented) for driving down actors' prices and for pioneering a rigorous, marketing-led approach to film-making.James Murdoch, until recently the most plausible heir, belongs to the second News Corporation.
At the same time, when spine surgery figures in the USA were increasing exponentially, Deyo et al. called for rigorous post marketing surveillance of adverse events for all new implants and procedures [ 29, 30].
But it has asked the makers of the new formulas to do "rigorous post-market surveillance because there is no history of their use in the U.S".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com