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Oddly enough, many of the ideas that made Gap so popular 20 years ago – understatement, androgyny, clothes as uniform – are bang on trend right now, seen at designers ranging from Alexander Wang to Celine.
In the other campaign images, which were shot in Berlin, there are plenty of forest green shimmers – practically the new black in fashion right now, seen on Kate Moss emerging from the Thames with a fag in her hand on the set of Absolutely Fabulous and playing a starring role in the hysteria around Balmain for H&M.
Some will find it hard to acknowledge the craft in Cole's back-to-back performances, given that this kind of pure defending appears to be an unfashionable art right now, seen as a kind of spoilsport pursuit, an inexplicable denying of goals, an un-YouTube-able event.
For one, gold is in right now, seen as glamorous after years of being considered gaudy.
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But Japan right now sees itself having little choice.
Discussions are under way in Bonn and America's Congress right now (see article).
I think the American people right now see a lot of excess 'left' in government".
Adding fees to accounts is not wildly popular with consumers right now (see: Bank of America).
And for Russian society, democracy and human rights are not a high priority right now (see chart 6 .However, Mr Putin's popularity is not quite what it seems.
Right now, seeing no evidence for a classic financial panic, the Fed has resisted calls for another emergency interest-rate cut.
Particularly as it's having a moment right now: see male model of the hour Lucky Blue Smith, star of the new Tom Ford campaigns.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com