There will be references to integrity, loyalty, candour, right-mindedness, authenticity.
"The biggest challenge was determining the right ratio of authenticity and playability," Astolfi said.
Finding the right mix of authenticity and contrivance in a candidate can be a touchy-feely exercise.
William H Macy, Philip Baker Hall and Mark Webber starred in a Donmar production in 2000 that presented – as Michael Billington wrote – a "junkshop classic with just the right degree of authenticity".
"It's important to get the look right, because our authenticity and storytelling hinges on it," said the show's creator, Ian Edelman, a native New Yorker and self-described style-obsessive.
For most readers seeking to picture the author of Pride and Prejudice, the face of Jane Austen is a watercolour painted by her sister Cassandra in 1810, right, although the authenticity of the sketch has remained contested.
Kirk Rasmussen, Harley's manager of styling and the primary designer of the Cross Bones, explained that while the paint pinstriping is done on the assembly line, it maintains authenticity "right down to its imperfections".
So for some people who are speaking when they have that lilt at the end, most of the time it's unconscious which is why I would say it might not be as connected to their authenticity, right?
Friedman is right in placing authenticity as the foundation.
Right now, the authenticity of brands is an issue in the sustainable goods industry.
