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Even the richest customer simply has to wait — sometimes months — before the new suit is finished.
Then there are surprises, like Smith's richest customer, who wears clothes full of holes and smells like an alleyway, or the hopeless, 50-year-old, street-sleeping junkie who actually managed to turn his life around.
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In a magazine advertisement, United States Trust went so far as to call its richest customers, with tongue in cheek, "underprivileged".
They also charged that the companies swapped lists of their richest customers, who would be spared any sellers' fees at all.
JPMorgan Chase wants it all, catering to everyone from the richest customers who provide hefty returns on deposits to the poorest who are willing to pay fees for a la carte financial services.
This would happen, he predicted, as insurers and employers initially cherry-picked the youngest, healthiest and richest customers while forcing managed care plans to charge more to cover the sickest patients.
Laura Lilienthal, marketing director, EVRYTHNG Gaining richer customer data is going to be an enormous benefit to retailers.
Personal, transactional and social data can provide rich customer insight and be used by staff to ensure the retail experience is just as seamless.
Clothes produced by a hot designer may momentarily sell themselves, but it still takes someone truly gifted to talk a customer — even a very rich customer — into buying an outfit that costs as much as a car, and to do so over and over again.
He was a salesman in an appliance store who'd bragged that a rich customer had given it to him and so why shouldn't he give it to Erick's mom, who couldn't afford such a good TV otherwise?
It's the fatal attraction of the rich customer.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com