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They play on the fears of the boomlet of nouveau riche Internet millionaires born during the bull market, as well as rich baby boomers heading toward retirement, be they self-made or inheritors.
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A foolish or graceless person who has been suddenly enriched by the initial public offering (I.P.O.) of company securities to investors; a member of the Internet nouveau riche, a parvenu faulted for conspicuous consumption, poor taste or overbearing manners.
There's no great case to be made for Matthew Klein's "Con Ed," a bright swindling-scam comedy set in the world of the Internet nouveau-riche.
Most traditional foundations also proved skeptical, if not openly suspicious, of the Internet, while younger cyber-riche philanthropists were already bored with it.
Also, "nouveau riche" is singular; the plural is "nouveaux riches".
Until the 1930s, the French used the phrase "riche comme un Argentin" to describe the foolishly rich.
Tables had had ears for too long, with loudmouths locked up under emergency laws.The Riche also faced dastardly new competitors, from sports bars and foreign chains to low-rent hookah joints and latterly the internet.
Call them the ganja riche.
Pourtant, sa riche personnalité mérite l'attention.
The Riche was a shelter.
"They were all nouveau riche.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com