It's the beginning of the dematerialization of business in the rich Western world.
Many people, particularly in the rich Western world, object to modified food, but such complaints are almost never aired against the same scientific process when it is used to make insulin or heart medicine.
Advancements in science and investments in public health have brought vastly improved health conditions to citizens in the rich, Western world, leaving those in the poorest countries behind.
The real victims, of course, are not rich western tourists discovering the world is no longer their playground.
"This means that we must become self-reliant as a matter of urgency," he wrote, "so that we will not only meet our own needs locally, but also those of our poor African brethren who have long depended on handouts from the rich churches of the Western World".
But it's substantially more interesting, because Branch is doing it in emerging markets where you don't have a robust stack or credit bureaus or information that's nearly as rich or as deep as in the Western world".
The industrialised, western, world got rich partly because, over centuries, it was able to exploit colonies for natural resources and people, thereby keeping those colonies impoverished.
Other high-ranking countries include the rich and peaceful of the Western world (Ireland, Canada, Austria), a few tourist havens (Thailand, United Arab Emirates), and, for some reason, big parts of West Africa.
He says that anti-retroviral drugs, widely used in the western world and by rich South Africans to limit the impact of AIDS, could be as "dangerous as the disease itself".
But his outlook on development appears to be better grounded in reality, and more in line with the kind of messages aid recipient countries are sending out, than the perspective of those who still favour a paradigm where rich, western countries offer largesse to the world's poor.
Heart disease, the leading killer in the Western world, is considered a rich person's illness: rates tend to rise as a society becomes more affluent.
