T came along and sucked up all the richest advertising pages from the Magazine.
Filipe Fortes, the chief technology officer at Treesaver, said the technology would help support a richer advertising experience.
Muse is a comprehensive creative dashboard for rich media advertising, allowing both advertisers and publishers to create and manage ads.
Opera Software, the Norway-based company that makes browsers for mobile and other devices, today reported its quarterly results and announced another acquisition along the way: apprupt, a mobile startup based out of Germany that focuses on rich media advertising, which will become part of its Opera Mediaworks advertising subsidiary.
Mojiva Tab will be rolled out in two phases: first, advertisers and agencies can purchase tablet inventory and rich media advertising in a straight buy.
Revenue declined for rich media advertising, or display ads that show dancing cowboys and other moving figures, as did revenue from digital classified advertising.
The industry was getting rich from advertising linked to popular programmes.
He also said that Yahoo is now eager to accept so-called rich media advertising -- with sound and animation -- that AOL has rejected to date.
The Interactive Advertising Bureau in New York said it had issued voluntary size guidelines for rich media advertising, online ads that contain audio, animation and video.
"We want to be defacto standard for rich media advertising in mobile," says Litman.
