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Policies cannot just be identified with official programmes: along with rhetorical frames, policies are also the product of 'action policy frames' (Schön & Rein, 1994), i.e. the frames that are used in implementation processes in order to construct the problem in a specific situation.
But regardless of motivations, these two rhetorical frames point to profoundly different bets on what the American people want to hear.
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His Churchillian rhetoric ("pay any price, bear any burden... ......) provided the war's rhetorical frame as surely as George W. Bush's post-9/11 speeches did for our intervention in Iraq.
"One Nation" provides a rhetorical frame.
Adopters of Facebook Home might also be tempted into a subtle shift in the rhetorical framing of their Taylorised social lives.
Political debate has long been divided between those who support independence and those who resist altering the rhetorical frame, however unreal it may seem, that posits Taiwan as a province of China.
But in the terrorism context, war proved less a rhetorical frame than a strategic assertion that armed conflict (that is, ground and air invasions of other countries) was the main tool the United States should employ to neutralize terrorism.
In recent years, some political observers said politics is all about rhetorical "framing" and a successful politician is one who manipulates language most effectively, but Safire recognized that political terms often emerge despite politicians' best efforts to stamp them out.
Returning to our framework, issues of scale, ownership, rhetorical framing and the perceived distribution and fairness of costs and benefits saw the "national interest" subsumed within historical post-colonial narratives.
The lack of attention to issues of scale, ownership, rhetorical framing and the perceived distribution and fairness of costs and benefits in these controversies could become equally problematic in the roll of smart grid strategies.
Although the public discourse on smart grid technologies is very much in its infancy in Ireland, its rhetorical framing is very similar to that in both the wind farm and infrastructure controversies.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com