The article focuses on the persuasive aspects (rhetoric) of diagrams, how they visualize knowledge and information (pragmatics), and the nature and structure of visual sense making (semantics).
For the past decade, conceptual artist Hank Willis Thomas has been fascinated with the rhetoric of ads, how they sell not just products, but desires, stereotypes and dreams.
"Because the stakes are so high, America must be careful with her rhetoric and mindful of how others perceive her intentions," Mr. Hagel said.
This slippery rhetoric is part of how Silicon Valley companies create exceptions to the norms and rules of their industry competitors while subtly rewriting the rules.
His PWR 1 course, "Food Values: The Rhetoric of What and How We Eat," prompts students to consider how the multiple ways that what we eat expresses what we value.
The rhetoric of "tell me how you are going to become the next billion-dollar business" has turned into "tell me how you are going to make this a sustainable business".
A measure of the general perfunctoriness is the growing gap between the book's escalating rhetoric of anxiety - "How had this thing gone wrong, so quickly, so comprehensively?" - and the reader's actual, rather low level of concern for Glass or anyone else.
During the upcoming G.O.P. debates, we will hear much more of this kind of rhetoric, although how much it will help the Party in the general election is unclear.
Knights writes, "Polemical print... challenged conventional notions of how rhetoric worked and was a medium that facilitated slander, polemic, and satire.
