Democrats meet with experts to rework their message.
The new bishop said he had chosen the phrase "Grace and Peace to You" as the title of his sermon in August, long before the attacks on Sept. 11 forced him to rework his message into one of reconciliation.
It turned out that Italian are far more interested in cleaners with strength, which prompted P&G to completely rework its messaging.
All kidding aside, what happens in that conference room is the team starts to rework the messaging based on features they believe make their product unique, what competitors' say on their website, industry analyst write-ups and feedback, and some anecdotal input from sales.
Note: This may require reworking the messaging and title slightly to reflect the spirit of the times, or future-proof it so it sounds relevant at any later date.
Take NAEA's attempts to rework their image and messaging by calling their renamed curricula "abstinence centered" -- one that supposedly utilizes 'holistic approaches' to 'healthy lifestyle choices.' Like comprehensive sex education, they insist that they will be equipping youth with all of the information they need to make healthy decisions.
As such, I would suggest an editorial reworking to make the central messages to be as simple and direct as possible.
Aside from Outlook and Powerpoint, Facebook is arguably the most widely used software in the enterprise, so it's no surprise that the social giant recently launched FB@Work by reworking its news feed, messaging, and groups to function as a souped-up corporate intranet.
In forums and platforms, politicians, consultants and academics regularly meet to rework ideas from Glaeser or Florida into a new marketing message through which each city can promote itself, and indirectly serve citizen interests.
Titled "Things Are Still Being Smashed," the show reworks covers of popular magazines like Time and National Geographic to pull out messages of cultural and military aggression.
Emily McGowin, a doctoral candidate at the University of Dayton and former Southern Baptist, said that Calvinism has the potential to rework how Baptists view women's roles even beyond what the Baptist Faith & Message says.
