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The idea of reviving elements of vintage pitches like spokescharacters, jingles, slogans and celebrity endorsers is to stimulate positive memories of the past when the present seems uncertain.
Hardy Green, author of "The Company Town: The Industrial Edens and Satanic Mills That Shaped the American Economy," said that the tech companies had been reviving elements of the company town in the United States for years now.
China and India, which had seen themselves first as victims of European aggression and then as part of a "Third World" between the American and Russian-led blocs, began uneasily to emerge as great powers in their own right, in the process reviving elements of their long-forgotten ancient diplomatic doctrines and traditions.
While the church and state appear to be reviving elements of pre-revolutionary Russia — particularly the czarist double-headed eagle that has its roots in Byzantium — streets and districts across the country still bear the name, and statues, of Lenin and other revolutionaries.
The album has the emotional depth and the conceptual feel of a really good movie soundtrack, reviving elements of '80s pop, vintage house and freestyle.
Scotland adopted the Romanesque in the late twelfth century, retaining and reviving elements of its style after the Gothic had become dominant elsewhere from the thirteenth century.
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The proposal revives elements of President George W. Bush's effort to rewrite federal immigration law in 2007, and it appears no more likely to succeed.
Conrad even revived elements of "The Sisters" in "The Arrow of Gold" (1919) — which sold more copies in America than any other English-language novel published that year.
With the threat of sanctions looming, Iran revived elements of the proposed compromise, striking a deal with Brazil and Turkey this month to send parts of its stockpile of enriched uranium abroad for further processing.
The home secretary, Theresa May, is due to unveil plans for surveillance legislation that may contain revived elements of the snooper's charter that was blocked by the Liberal Democrats.
The president mainly offered revived elements of his largely stalled economic program, like developing new energy, rebuilding manufacturing, spending more on roads, bridges and ports, expanding preschool to every 4-year-old in the country and raising the minimum wage.
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CEO of Professional Science Editing for Scientists @ prosciediting.com