In an era of global corporations, a country that reveres brands, especially luxury ones like BMW and Louis Vuitton but also Starbucks and Häagen Dazs, has yet to give birth to its first.
"We intend to champion each of the attributes that make Steinway a unique company: its highly trained and skilled employees, perfected manufacturing processes, unwavering commitment to quality, revered global brand name, and dedication to partners, customers, artists and music lovers," he wrote.
At that point, he would have never imagined that kernel of an idea would grow into an internationally revered streetwear brand worn by hip-hop icons like A$AP Rocky and pro-skaters like Jamal Smith.
It's hard to believe it's owned by Marston's – which counts Pitcher & Piano in its portfolio – under its Revere brand.
Van M. Andrews, the ousted chief, considered the U.S. Robotics brand, revered in the world of modems, to be the company's greatest asset.
Owned by the Stern family of Geneva since 1932, the brand is revered by mostly male collectors for its classic good looks and mechanical virtuosity as well as its conservative, long-term marketing vision: predictable in the nicest way possible.
"It's terrifying when you have a venerable, revered, almost 100-year-old brand, but we've realized we had to move away from tried-and-true formulas, especially on TV, emphasizing product features and benefits, because they weren't working".
