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Search is not alone in thinking that TV in the UK is in crisis, with the only alternative provider of public service content to the BBC, Channel 4, strapped for cash as advertising revenues collapse.
If the debt is in the private sector, and particularly the banks, the government will be dragged in; either because the economy (and tax revenues) collapse or because the state must formally assume the debts of the banking sector.
As governments are now discovering, such revenues collapse very quickly when the bubble bursts.But it is easy to get carried away during a boom; the strength of financial markets tends to be seen as a signal that the economy is soundly based.
"Either we were going to build this thing through word of mouth," said Darrell Cavens, Blue Nile's marketing chief, "or we were going to see revenues collapse and we would all go home". Sales slowed in 2001, rising barely 10percentt, but then grew 30 to 50percentt annually over the next three years.
As their oil revenues collapse, despite their threats, they cannot afford to produce less oil, and they have to keep building those golden palaces in the desert.
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Instead, the state's revenues collapsed.
Citadel suffered during the recession when advertising revenues collapsed.
As soon as the bubble burst, revenues collapsed.
Investment-banking revenues collapsed in the second quarter as trading activity slowed down.
But with revenues collapsing this year, companies owe the city much less in taxes.
Scotland's share of oil tax revenues collapsed from £1.8bn in 2014 to £60m in 2015.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com