The advertisers include the Audi division of Volkswagen, a returning sponsor; Best Buy, a first-time Super Bowl advertiser; BMW, which last advertised during a Super Bowl a decade ago; and Mercedes-Benz, a first-time Super Bowl advertiser.
The various aspects of the campaign, including digital holograms, online films and a special Web site, are all scheduled to go live on Super Bowl Sunday, Feb. 1. A returning sponsor, the Coca-Cola Company, is using the Super Bowl to help introduce an "Open happiness" campaign for its flagship soft drink.
Citibank joins three returning sponsors: Vanity Fair magazine, Verizon and Bonhams, the auction house.
Marketers and brands like American Crew, AOL, ESPN and Old Navy are joining returning sponsors that include American Airlines, CVS and Cheerios.
The event, scheduled to begin on Monday and end next Friday, has new sponsors — among them Adobe, Amazon, AMC Networks, Machinima, Pandora, Premier Retail Networks, Telemundo, Time Inc. and Twitter — who will join returning sponsors like AOL, Facebook, Google, LinkedIn and Microsoft.
When a search returns sponsored results competitors receive significant amounts of the sponsored space on both desktops and mobile devices.
Sharing perspectives gained from organizing more than 150 meetings and events between carriers and startup innovators, Liz Kerton, president of the Telecom Council of Silicon Valley, said, "In recent years our membership of new and returning carrier sponsors has increased, as has carrier search for external innovation from startups".
But two years later, Red Stripe returned as sponsor of the annual Reggae Sumfest at Montego Bay, arguing that "positive music" now "signals a new day".
IBM returns to sponsor the Startup 411 section, where our Startup Alley companies can find products and services suited to their unique needs.
LinkedIn members can get white papers for free, and in return sponsors get qualified leads.
In return, sponsors get high visibility, access to hospitality suites and preferred convention seating, depending on the amount donated.
