In joining Interpublic, Mr. Nelson is returning to advertising after taking a year off to spend more time with his family, he said.
Daisy Expósito-Ulla, a longtime executive at agencies specializing in the Hispanic market, is returning to advertising by buying a majority stake in an agency, CMS/Partners in New York, that was started last year by former colleagues.
Mozilla says it will "consider returning" to advertising on Facebook when — or presumably if — the company makes adequate changes to bolster default privacy settings.
It will also appear after shows return from advertising breaks.
Pepsi returned to advertising about two weeks after the attacks.
Reebok, Canton, Mass., part of Adidas, will return its advertising account to DDB Worldwide, New York, part of the Omnicom Group, in spring 2014.
An Army Air Corps pilot during WWII, he returned to advertising and in 1952, formed the Ovesey and Straus Agency in NY (later merged with the Zlowe Co. and Marstellar).
Carat said that globally, every media type, including TV and radio, would return to advertising growth this year – except newspapers and magazines.
Still, Mr. Nabi wrote, the radio station owners like Cox said they thought marketers "will have to return to advertising to help to attract demand as the economy improves".
Even if marketers want to return to advertising after war breaks out as quickly as circumstances warrant, Mr. Mandel at MediaCom said, "they may have to change the creative content of their ads, and that is not done overnight".
