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Carat said that globally, every media type, including TV and radio, would return to advertising growth this year – except newspapers and magazines.
The overall campaign, called "The Joy of Legs", marks the first major return to advertising in four years for the Pretty Polly brand.
Still, Mr. Nabi wrote, the radio station owners like Cox said they thought marketers "will have to return to advertising to help to attract demand as the economy improves".
Even if marketers want to return to advertising after war breaks out as quickly as circumstances warrant, Mr. Mandel at MediaCom said, "they may have to change the creative content of their ads, and that is not done overnight".
'In classic style it picks up on a nagging doubt about whether he is sincere.' He said it marked a return to advertising form by the party whose previous campaigns include 1979's 'Labour isn't working' and 1992's 'Labour's tax bombshell'.
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She said they might return to advertise in future Super Bowls.
Pepsi returned to advertising about two weeks after the attacks.
In joining Interpublic, Mr. Nelson is returning to advertising after taking a year off to spend more time with his family, he said.
An Army Air Corps pilot during WWII, he returned to advertising and in 1952, formed the Ovesey and Straus Agency in NY (later merged with the Zlowe Co. and Marstellar).
Daisy Expósito-Ulla, a longtime executive at agencies specializing in the Hispanic market, is returning to advertising by buying a majority stake in an agency, CMS/Partners in New York, that was started last year by former colleagues.
So Hoban returned to advertising at the top New York agency Doyle Dane Bernbach, where he finished writing The Mouse and His Child before work, during lunchtimes and in the evening: "For the years it took me to complete it I never got more than five hours' sleep".
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