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Rethink your consumer-research practice by integrating behavioral understanding with the traditional and non-traditional methodologies you've been using.
* Rethink your normal prepping strategies.
Next, rethink your customers.
Rethink your efficiency conversations.
Then rethink your customers.
Rethink your recruiting criteria.
You may also want to rethink your approach to subversion.
"If not, you'll rethink your model.
You need to rethink your idea.
Rethink your executive team's purpose.
Anon: I encourage you to rethink your statement.
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CEO of Professional Science Editing for Scientists @ prosciediting.com