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If the product is enjoyable and retains users, Twitter needs to do everything it can to let people know this bird's got a new pair of wings.
In the past, they've also called for Google to reduce the time it retains users' cookies – Google ultimately volunteered to anonymize information held after 18 months following earlier EC concerns.
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Twitter only retains user data for thirty days from the day an account is deactivated, after that the information is permanently deleted.
Further, it added new language that said Facebook would retain users' content and licenses after an account was terminated.
More reading: Quartz has a nice explainer on WeChat's ability to retain users and keep them within the app.
The internet also allows companies to exploit network effects to attract and retain users very quickly and cheaply.
You can already get apps that will do all those on the iPhone, of course, but Apple is counting on retaining users by offering more integrated functionality.
According to the Mozilla wiki: "In order for Firefox to reach our market share goals, we need to improve our ability to retain users.
"It puts the onus on us to keep delivering a great product, and not retaining users simply because they can't find the exit," he said.
But as Twitter it makes the transition to a publicly traded company, attracting and retaining users has become one of its biggest challenges, Vindu Goel reports.
Steve Rubel, executive vice president of Edelman, a public relations firm, said celebrities were valuable for these companies as a means of getting media attention and retaining users.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com