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Morris et al. (2002) define entrepreneurial marketing as "the proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value creation".
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Sardana says, "Our initial strategy to absorb the costs of keeping DoCoMo separate has paid off in retaining our profitable CDMA customers".
DirecTV, for its part, attributed the decline to its effort to retain more profitable households, even at the risk of losing some that are less profitable.
According to the reports, UTV Media will retain its profitable radio portfolio, built around TalkSport.
They have to find ways to retain their profitable niches as their foreign rivals open more and more stores.
In 2000 BMW sold the Land Rover segment to Ford, which had acquired the stock of Jaguar in 1989, while its Rover cars segment was spun off to a British consortium and became MG Rover Group Ltd. BMW retained the profitable Mini operations.
The city hired a new AFN director, Joe Franell, who suggested scrapping cable television service while retaining the more profitable high-speed Internet access.
Netcentives ncnt, which specializes in customer retention, is gaining steam because online commerce is maturing, and as e-commerce matures, survivors are turning their focus from attracting customers (expensive and unprofitable) to retaining customers (cheap and profitable).
In the short term, at least, that means keeping the lights on over at MoviePass, as the service adjusts plans and expectations in hopes of retaining customers and becoming profitable.
Some opt for "internal" finance, investing using the cash that they retain after a profitable year's trading.
They enable companies to return cash to shareholders when investment opportunities flag, or to retain it when profitable projects arise.In Europe, where dividends have played a bigger role than in America, companies have greatly increased their use of buy-backs in the past decade.
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