"retain viewers" is a correct and usable part of a sentence in written English.
You can use it when you are talking about keeping people interested in something, such as a television show. For example, "The showrunner hopes to retain viewers by introducing new plot lines."
Video struggles to retain viewers beyond five minutes, and blog readers skim articles as quickly as possible.
He said that the numerous competitive games this season allowed NBC to retain viewers late into the broadcasts.
As networks struggle to retain viewers, the Emmys, given by the Academy of Television Arts and Sciences, reflect the shifting tastes of audiences.
It remains to be seen if the re-energized show will help retain viewers who returned this season after having drifted away.
For "Nightly News," the top-rated evening network newscast, the DVR is a chance to retain viewers or even add them in a time slot that has suffered for decades because of shifting audience habits.
The combination of TV and social media, often labeled social TV, has steadily gained attention as the television industry seeks ways to retain viewers, particularly for live events that people can react to in real time.
And keeping the news ticker running during commercial breaks on ESPN does not take away from the commercials — people only spend about 12.6percentt of ad time looking at it — and instead helps retain viewer attention.
That'll prove an invaluable tool to retain viewer allegiances, one unavailable during the last writers' strike in the '80s.
For NASCAR, retaining viewers has come with some fundamental changes.
If one network adopted this policy, it would have the best ads and do a better job of retaining viewers.
The 'Ad Scorecard' is designed to let people analyze how effective a brand's TV commercials are at retaining viewers and how well they are performing relative to competing brands.
