Draft will work on campaigns to attract and retain subscribers.
Both networks treat the streaming services as tools to retain subscribers and entice new ones to sign up.
He said the company was improving customer service to help retain subscribers, and adding new customers and introducing products that he said would help it stand out.
AOL's employees, moreover, are locked in a constant battle over whether each piece of software or bit of content should be used to retain subscribers or to lure new Web users.
"TV Everywhere," the concept that cable and satellite subscribers should be able to stream shows and channels whenever and wherever they want, has been talked about for years as a way to retain subscribers — and counter the threat from Netflix — but programmers like Fox, and distributors like DirecTV, have struggled to make it a reality.
Both papers, historically more dependent on fickle news-stand sales than steadier subscriptions, are trying to entice subscribers so they can have a direct relationship with and collect more data on their customers.Pay-TV companies lure and retain subscribers by adding features, such as free films and channels.
Little magazines need to make money from circulation, and because the only known way to attract and retain subscribers is through direct mail solicitation, which is costly -- at least $50 per new subscriber -- they are stuck with a big, inescapable fixed expense.
The company's main goal as a business is to gain and retain subscribers".
AT&T has just changed their tune, either because they love February, or because they need to retain subscribers.
AOL's strengths and less pressure from cheapie internet service providers will allow AOL to retain subscribers and hike prices, he figures.
