Used and loved by millions
Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com
retain interest
Grammar usage guide and real-world examplesUSAGE SUMMARY
The phrase "retain interest" is correct and usable in written English.
It can be used when discussing the ability to maintain someone's attention or engagement in a particular subject or activity. Example: "To keep the audience engaged, the speaker must find ways to retain interest throughout the presentation."
✓ Grammatically correct
News & Media
Science
Wiki
Alternative expressions(20)
maintain interest
maintain attention
hold attention
preserve engagement
cultivate enthusiasm
keep an eye on
follow closely
retain significance
identify interest
retain importance
preserve interest
sustain interest
retained interest
retain benefits
retain concerns
retain attention
sustain attention
survive attention
preserve attention
maintaining attention
Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Human-verified examples from authoritative sources
Exact Expressions
10 human-written examples
They also retain interest in Real's winger Angel di María and Palermo's goalkeeper Emiliano Viviano.
News & Media
Plenty of good-looking women of fashion get themselves up in outlandish outfits; relatively few retain interest after the initial jolt of surprise has faded away.
News & Media
Like a good beach read, the wine should be engaging enough to retain interest but not heavy, entertaining at the cost of no more than idle thought, background music with an escapist overture.
News & Media
Is that why you put these mortgages into a so-called available-for-sale account, so you can retain interest income from the loans and yet not have to draw from net income to increase your loan loss reserve?
News & Media
Gary Marshall, head of the British American Football Association, is confident that a UK-based team would help retain interest in the long run, but also thinks that more investment is needed at a grassroots level.
News & Media
Miller often required a contest to retain interest in the game.
Wiki
Human-verified similar examples from authoritative sources
Similar Expressions
47 human-written examples
Both the initial sample collector and their institution may retain interests in or claims of ownership of samples, and collaborators may specify ownership in material transfer agreements for instance.
Science
Be that as it may, the Willis-Fry debate retains interest.
News & Media
His romantic and luxuriantly textured music, with soaring vocal writing, retains interest with an underlying tension and hint of astringency.
News & Media
In return, Catellus will receive $147.5 million in cash and $22.5 million in retained interest in the new company.
News & Media
With much of this roughness since paved over, Mr. Lennon's tough-love valentine to the motherland retains interest for its historical perspective, sardonic tone, lively structure and finely etched black-and-white cinematography by the legendary Raoul Coutard.
News & Media
Expert writing Tips
Best practice
When aiming to "retain interest", focus on making content relevant and engaging by using storytelling, visuals, and interactive elements.
Common error
Don't rely solely on a strong start. Continuously refresh content and presentation to prevent audience disengagement. Regularly assess if the methods you are adopting are still effective at keeping the audience's attention.
Source & Trust
82%
Authority and reliability
4.5/5
Expert rating
Real-world application tested
Linguistic Context
The phrase "retain interest" functions as a verb phrase where "retain" (verb) describes the action of keeping or maintaining, and "interest" (noun) is the object of that action. As evidenced by Ludwig, this phrase is used to describe the action of keeping someone engaged.
Frequent in
News & Media
40%
Science
30%
Wiki
30%
Less common in
Formal & Business
0%
Encyclopedias
0%
Reference
0%
Ludwig's WRAP-UP
The phrase "retain interest" is a common and grammatically correct expression used to describe maintaining someone's engagement or attention. Ludwig's analysis of various sources—including news media, scientific publications, and wikis—shows its wide applicability and neutral tone. The most effective way to use "retain interest" is to emphasize the need to keep content fresh and relevant, preventing audience disengagement. Alternatives like "maintain attention", "hold attention", and "keep engaged" can be employed to add nuance to your writing, but the key to success is understanding your audience and adapting your message accordingly.
More alternative expressions(6)
Phrases that express similar concepts, ordered by semantic similarity:
maintain attention
Focuses on keeping someone's focus, shifting from the broader concept of interest.
hold attention
Similar to maintain attention, but implies a stronger grasp or control over the focus.
keep engaged
Highlights the active participation aspect of interest.
preserve engagement
Emphasizes the act of safeguarding or protecting the existing involvement.
sustain curiosity
Directly addresses the inquisitiveness aspect of interest.
cultivate enthusiasm
Implies fostering and developing interest over time.
hold a stake
Focuses on the aspect of maintaining ownership or investment, rather than general interest.
keep an eye on
Suggests monitoring something closely, implying a sustained but perhaps less active interest.
follow closely
Emphasizes tracking or observing something with sustained interest.
nurture engagement
Suggests actively fostering and promoting continued involvement.
FAQs
How can I "retain interest" in a presentation?
To "retain interest" in a presentation, use visuals, interactive elements, and storytelling. Keep the content relevant and tailor it to your audience. Break up long segments with activities or Q&A sessions. Consider using alternatives like "maintain attention" or "keep engaged".
What's a good substitute for the phrase "retain interest"?
Alternatives to "retain interest" include "maintain attention", "hold attention", or "keep engaged". The best choice depends on the specific context and the nuance you wish to convey.
How do you "retain interest" in a long-term project?
To "retain interest" in a long-term project, break it into smaller, manageable tasks. Set clear goals and celebrate milestones. Seek feedback and collaborate with others to stay motivated. Remember why you started the project in the first place. It also helps to "sustain curiosity".
Is it better to "retain interest" or spark interest?
Both are important, but they serve different purposes. "Spark interest" refers to initially grabbing someone's attention, while "retain interest" refers to maintaining that attention over time. You need to spark it first and then "maintain attention" to fully engage someone.
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Table of contents
Usage summary
Human-verified examples
Expert writing tips
Linguistic context
Ludwig's wrap-up
Alternative expressions
FAQs
Source & Trust
82%
Authority and reliability
4.5/5
Expert rating
Real-world application tested