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Mark Hodges, the firm's head of energy supply and services in the UK and Ireland, said: "Competitive pricing is the way to retain existing customers and win new business in this hard-fought market".
It could be argued that the truly green solution is to retain existing stock.
They recognize that it's cheaper to retain existing customers than to acquire new ones.
The company expends considerable resources to market to potential drivers and retain existing ones.
It costs seven times more to attract new customers than to retain existing customers.
However, the lack of pure virality implies that you absolutely must retain existing users to grow.
At the same time, the new website emphasizes its exclusive content offering to retain existing customers.
The Prizes, for example, "may help retain existing" subscribers.
Data suggests that it's 25 times as expensive to win new business as it is to retain existing customers.
Ptolemy retained existing alliances in Greece.
Gaining customers typically requires more resources than retaining existing customers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com