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A company tapping into the power of a distributed mobile workforce is Quri, a retailer analytics and intelligence company whose software has been adopted by half of the top twenty-five consumersumer packaged goods) brands around the world, including Tyson, Nestle, Dannon, Procter & Gamble, Unilever and others.
Available for Android and iOS, Mallzee lets you browse (and ultimately purchase) fashion items from over 100 retailers via its swipe interface, However, aside from the now common Tinder-esque UI (or 'Tinderface'), it's the startup's personalisation technology and retailer analytics that appears to be the biggest draw here.
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These templates are designed to jumpstart retailers' analytics and help them to understand their customers better. .
These companies all argue that retail analytics only balances the scales, as online retailers have been doing this for years.
And the platform will give retailers detailed analytics and traffic data from websites and apps.
Additionally, Beetailer provides retailers with analytics to measure the results of each promotion.
In addition, Tulip promises retailers in-depth analytics and we're told that Tulip works alongside existing retail ERP and data-stores (SAP, Oracle, other).
It also tracks 80percentt of all transactions from the top 100 U.S. retailers, through its Analytics Cloud.
The big differences will lie in the monetization strategy and the level of analytics retailers will be able to take advantage of.
Launched in 2013, Yoyo allows customers to do fast and simple mobile ordering on the app, payments, and get a personalised loyalty program, while retailers get an analytics and campaign platform.
Together, the two companies seem to be looking to establish an Amazon for retail catalogs, and with further development of analytics tools, retailers will be able to get a better sense of the mobile purchasing behavior of consumers — something many of them are lacking.
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