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I watched, however, in bemusement, then incredulity, as New Labour's Cool Britannia vision transformed too many historic city centres into gormless "regen" retail theme parks, as ill-suited to Birmingham or Liverpool as to Beijing and Mumbai.
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True, many department stores have areas within them dedicated to different brands, but the difference at Selfridges is that the vendors are strongly encouraged to be creative: the store wants exciting, vibrant areas that not only look very different, but do different things (such as body piercing).For its part, Selfridges sets itself up as something of a retail theme-park.
Much as Walt Disney did before him using another cluster of homegrown symbols, Lauren has recently expanded his retailing theme parks to include outposts across the globe; in the past several years alone, he has opened showy flagships in Milan, Tokyo and, most recently, Moscow, all part of a campaign to expand and conquer, to turn Ralph Lauren America into Planet Ralph.
Rocky sandstone canyons cut by the Wisconsin River were the area's initial attraction, to which have been added motels, campgrounds, retail centres, theme parks, and other tourist attractions.
"What we came up with," said Mr. Finnegan, "is half retail and half theme park".
He echoed a common theme: retail auctioneers just want to have fun.
It's probably not a good idea to turn their hallowed Mecca into a themed retail experience, nor to rub salt in the wound by commissioning ageing has-beens to design an "as-found skate space" down the road.
"So I suddenly found myself wondering: 'Can I use sauces to tell people about the sources?"' He hopes to retail his Shakespeare-themed sauces at shops and supermarkets.
As well as the show there will be the shop – the "largest Elvis-themed retail ever assembled in Europe", promise organisers.
Aside from retailing, the big theme for 1999 was networking and communications.
Using the same team of animators minus Schulz ABC rolled out a new Peanuts Valentine's Day special this spring and Peanuts-themed retail stores are opening around the world.
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