An exploratory study of market orientation in UK retail companies, grounded in case study research, adopts a novel survey design that compares managerial perceptions of market orientation with operational employee beliefs and attitudes.
This paper enlarges extant theory on environmental retail by providing evidence that motivational orientation moderates the relationship between arousal and response.
Because retailers can induce a store-based orientation through highly visible physical cues in stores, multichannel retailing may evolve to a competition for customers' mindsets.
An empirical investigation of the relationship between market orientation, service quality and business performance in retail stock brokerage firms in Taiwan was provided by Voon (2006), who empirically tested and validated a service-driven market orientation tool and generally supported the assertion that a higher degree of market orientation correlates with improved delivery of services.
The Retail Banking segment constitutes lending to individuals/small businesses subject to the orientation, product and granularity criterion and also includes low value individual exposures not exceeding the threshold limit.
In retail, we have a laser-like focus on the consumer, an orientation particularly useful for governing in a democracy.
The model optimizes retail profits by determining the optimum number of facings, the optimum display orientation of items, and the optimum order frequencies, while accounting for space-elasticity effects as well as limited shelf and backroom space.
The fashion retail industry has shifted from an autonomous, primarily soft good product and service orientation in TCE, to integrated retailing concepts across global venues such as communication, entertainment, and transportation in GCE.
In particular, our results highlight the importance of responsible retail practices and ethical assortments in consumers' choice of online formats whilst local product orientation influences the choice of city stores and market places.
