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But according to the latest ACNielsen Retail Audit, Amul, whose products tend to be much cheaper than its big competitor's, is gaining steadily.
To achieve these objectives, the study utilised a consumer household survey and a retail audit.
Verbal informed consent was sought for the retail audit and mapping study.
All the quantitative data from the surrogate client survey and retail audit were checked for errors and coded each day.
Six local field workers per division were recruited and trained for the surrogate client survey (SCS) and retail audit.
From the retail audit, 68.1% of intervention outlets in Kisii and 56.5% in the control areas stocked anti-malarial medicines.
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During retail audits, it was seen that even premium fairness creams and shampoos were being stocked.
We employed four data collection methodologies: exit interviews, retail audits, mystery shoppers, and public facility audits.
DLDB retail audits were conducted twice during every data collection period, at a four week interval.
Data were collected at baseline and during intervention using interviews with drug shop customers, retail audits, mystery shoppers, and audits of public and NGO facilities.
Oral informed consent was obtained from all consumers emerging from drug shops as well as from drug shop owners prior to the administration of retail audits.
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