Marketers have lately been jostling to sign him up for retail appearances and spring advertising campaigns.
ACI and Warner Brothers Sports financed the operation; Shaq focused on styling suggestions, promotion and retail appearances.
And what we'll do for the next six months is pour gas on that fire every day, really branding the date.' " Like any good movie campaign the selling of "Born This Way" began nearly a year in advance and continued as a well-timed drumbeat of promotional appearances, retail tie-ins and media deals that rose to a climax as the release date approached.
Ive has been spread thin, as Cook pointed out: working not just on hardware and software but also the appearance of retail stores, the new "spaceship" campus in Cupertino, product packaging and other things.
While Mr. Corzine's commercials have become familiar to New Jersey television viewers and radio listeners, his campaign has entered the phase in which retail politicking -- personal appearances and meeting voters -- and getting out the vote are far more important.
He said that the Season 2 winner, Chloe Dao, did not want to leave her family and hometown, Houston, to move to New York, but is still doing very well in Texas with her own retail store and regular appearances on QVC.
Thanks to their recurring appearances in retail photos on the Black Milk Web site, Jeffrey Campbell shoes have become heavily associated with the Black Milk brand, an association that spawned new life for a discontinued shoe called the Back Off.
In addition, Duff hosted Total Request Live for the week of March 26, made several appearances at retail outlets and on television, and was given massive online coverage on MySpace and Yahoo!
The emerging professional class, with leisure to tend gardens, has even led to the appearance of a retail outlet called Maxidom, Russia's answer to Home Depot.
He waited until June 2 to make his candidacy official, he has spoken publicly on only a few topics, and he has done few public appearances and little retail politics, devoting most of his time instead to raising money.
