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But one retail analyst said the move could still be "damaging" for the online retailer.
Sucharita Mulpuru, the retail analyst for Forrester Research, was unimpressed.
Obsolescence is another factor, said Marshal Cohen, chief retail analyst at the NPD Group.
Another little-understood reality comes from Paul Vogel, a Chicago retail analyst.
This is not a turnaround," said the retail analyst Richard Hyman.
Marshal Cohen, chief retail analyst of the NPD Group, does not see the product's appeal.
Mr. Loeb, the retail analyst, said: "It's incredible that he never read the contract.
"Asda has the right products," says Jaime Vazquez, a retail analyst at Santander, a Spanish bank.
"In China, its cachet means people pay a premium," Neil Saunders, a retail analyst, explains.
Tony Shiret, retail analyst at BESI, said: "So far it appears to have seen minimal impact.
"He is more interested in the financials," said Walter Loeb, a longtime retail analyst.
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