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To Nottingham's critics, allowing a firm from one of the world's least socially responsible industries to sponsor a centre for the study of corporate responsibility smacks of the ludicrous.
Yet, in the same issue ("Outrageous fortune"), you say it is in "one of the world's least socially responsible industries".No business can be said to be good, proper and socially responsible unless it meets the following criteria.
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"This is a responsible industry.
"This is a responsible industry which believes in working with its customers of all shapes and types".
Mr. Szymanczyk is only the first of five chief executives who are being called, by their own lawyers, to testify on what they see as a more socially responsible industry.
The work that ISPs [internet service providers] have done since last summer to deliver on filtering is a prime example of a responsible industry supporting consumers to have the confidence in the internet.
This is especially true for Microsoft.Turning an aggressive software giant into a "responsible industry leader", which is how Microsoft sees its future role, will be a wrenching cultural change.
TO HEAR the voice of the new, reformed Microsoft, the one that no longer acts like a bullying monopolist but like a responsible industry leader devoted to the public good, talk to Brad Smith, its general counsel.
"As the main provider of search facilities in the UK it is widely felt that Google should take the lead in setting responsible industry standards for search," Weatherley says in the report.
By pushing hard its "Passport" authentication service, and related online offerings dubbed "HailStorm", it scared the rest of the IT industry and some large non-technology firms into forming an alliance called Liberty to find an alternative.Microsoft now says it believes in a new doctrine of multilateralism: "responsible industry leadership".
Deborah Arnott, chief executive of Action on Smoking and Health, said: "If the tobacco industry, the most profitable and least responsible industry on Earth, manages to block the plan to put cigarettes into plain packs, the prime minister will have a lot of explaining to do".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com