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But the too-big-to-fail doctrine benefits the banks in other ways as well: the implication that an institution will not be allowed to fall gives it significant cost advantages over smaller, perhaps more responsible competitors.
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China has not yet confirmed the deal, but analysts said it was a potential boost to the junta and a setback to China's push to be seen as a responsible competitor for natural resources.
States could not be both custodians of their own schools and responsible for funding competitors.
The good news is that it's not too late for tech giants to learn to be responsible, self-aware competitors.
More significant is what Joaquín Almunia, vice president of the European Commission responsible for competition policy, calls the "restrictions that Google puts to the portability of online search advertising campaigns from its platform AdWords to the platforms of competitors".
Industry observers including Greenpeace and WWF also leapt to the defence of the company, pointing out that it has in fact led the industry in cleaning up its act and goes much further than most competitors on responsible sourcing of palm oil.
The one former director who did speak to the Guardian said the reality of Cadbury as a modern multinational – including legal tax avoidance – was often overlooked by the British press and consumers who cherished a rose-tinted notion that Cadbury conducted itself in a more socially responsible manner than its competitors.
Nonetheless, he credits the chain as being more responsible than some of its competitors that market megaburgers.
The organization responsible for recording the competition, the Association Internationale pour le Développement de l'Apnée, known as AIDA, employs extensive safety measures to protect the competitors.
And with the Super Bowl on trial, the N.F.L. devoutly hopes all its players, competitors and visitors, will be responsible.
I stand ready to meet with the CEOs of our competitors and make socially and environmentally responsible sourcing a reality across the entire retail industry.
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