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Siân Foster, Corporate sustainability and responsibility manager at Virgin Atlantic Airways On 24 February, Virgin Atlantic became the world's first airline to operate a commercial aircraft on a biofuel blend.
The company's strategic environmental responsibility manager, Todd Copeland, says the company considers Browne's findings too preliminary to commit resources directly to a project like Benign by Design, until it sees more solid evidence that specific types of products or materials, such as fleece jackets or polyester base layers, are contributing to a major environmental threat.
However, we also found that many practices were happy for the primary care trust to take over the change process and seemed to welcome the lack of autonomy: "[We have] hardly any personal responsibility" (manager, practice 22); "[We are] waiting for instructions" (manager, practice 17).
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It behoves corporate responsibility managers to get creative.
So it falls on corporate responsibility managers to build a business case for being nice.
The data sources are interviews with corporate social responsibility managers – whose positions and circumstances share many similarities – at four large multinational enterprises.
Global Action Plan has asked this question of corporate social responsibility managers and has received a wide range of often conflicting opinions.
Mostly we are read by corporate responsibility managers, a new breed who often come from the environmental or public relations side of business, but the readership is broadening.
The last quarter of 2014 is a month away and corporate social responsibility managers are wringing their hands in advance of programme planning and budget approval for the next fiscal.
Kathryn Kirkpatrick, STA's social responsibility programme manager, told The Guardian: "We are constantly assessing our products to make sure they are of a high quality and responsible.
Attending to all these issues appropriately is a considerable challenge in resource poor settings, where decentralization has thrust management responsibilities to managers who are inexperienced in human resource management.
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