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Six basic emotional responses (pleasure, arousal, happiness, freedom, safety, and interest) as well as attitude toward the ad and brand attitude were assessed subsequently.
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The extent of physical sensation (abdominal discomfort, leg muscle pain), the sense of effort (rating of perceive exertion, RPE), and affective responses (pleasure-displeasure, arousal) were evaluated by numeric scales before, during, and immediately after exercise.
The methodology is based on: a) modeling reader's emotional state response ("Pleasure", "Arousal" and "Dominance") induced by the document's font cues and b) the acoustic mapping of the emotional state using expressive speech synthesis.
Further, findings from scholarly research indicate that consumers' emotional responses, including pleasure and arousal responses toward a team, are related to intentions to purchase sports apparel (Taute et al. 2010).
To recall, it was argued that Kant was right, with qualifications, to think that the crucial thing about the judgment of taste is that it has what he calls "subjective universality"; judgments of taste are those that are (a) based on responses of pleasure or displeasure, and (b) claim universal validity, where that can be minimally interpreted as a normative aspiration.
"The manners and rituals... the music, speech, rhythms, eating habits, religious beliefs, gestures, notions of common sense, attitudes toward sex, concepts of beauty and justice, and the responses to pleasure and pain... have enabled us to survive the loss of our political will and the disruption of our history...
It has already been proven that phone alerts for social media activity provoke a Pavlovian response, stimulating pleasure receptors in the brain (responsible for the desire to leap on your phone whenever you hear that tell-tale 'ding', even if it's likely to be someone inviting you to play Candy Crush Saga).
Our response is: "Pleasure is a weapon".
Dopamine and norepinephrene are reward chemicals released by the brain in response to pleasure.
Can you feel that?!? (FYI, learning to do this makes sexual response and pleasure quite wonderful!). 3) Relax your neck.
After all, many of the descriptors I used are those often used to describe sexual response and pleasure.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com