Sentence examples for response television from inspiring English sources

In response, television has not only been in overdrive; it has been turned upside down.

In response, television audiences and the blogosphere seemed to produce a collective yawn: too brown, too dowdy, too ho hum, they pronounced as one.

Euro RSCG Worldwide in New York, a unit of Havas Advertising, said yesterday that it had acquired a majority stake in the Tyee Group in Portland, Ore., an agency specializing in direct response television advertising like infomercials.

"Direct response television campaigns such as the one featuring baby Miles in a cot, that clearly and simply state the problem of child abuse and the need for people to donate in a clear and powerful way, have been proven to resonate most with our donors," Farthing says.

In another deal involving a digital agency, Mercury Media in Santa Monica, Calif., which specializes in direct response television media, is acquiring iMarketing in Princeton, N.J., which specializes in tasks like search marketing, online planning and buying, social media and mobile marketing.

The campaign includes, in addition to a Web site, buydirtyjobs.com, direct response television commercials on cable networks like A&E, Discovery Channel, Hallmark Channel and Travel Channel; video clips in Walmart stores, the My Dirty Jobs retail partner; online ads; a presence in social media like Facebook and Twitter; and public relations.

Direct-response television "hasn't generally worked with toys," Mr. Rabie said, "because kids don't have credit cards and they aren't watching TV at 12 o'clock at night".

* CompUSA, Dallas, the computer retailer, to E&M Advertising, New York, to handle its first direct-response television campaign, selling Compaq Presario computers in one- and two-minute commercials.

Mr. McCabe, who joined Mr. Bliwas for the interview, said he was looking forward to exploring opportunities for direct-response television, known as DRTV, in areas like mobile and social media.

It's in sharp contrast to its roots in fast-talking, hard-selling direct-response television like the Guthy-Renker spots for Malibu Pilates or "The Dean Martin Celebrity Roasts" DVDs.

Those traditional channels include direct mail, which some scorn as junk mail, and direct-response television, which includes commercials and infomercials featuring the proverbial operators who are always "standing by".