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The largest chicken companies and their top buyers – restaurant chains such as McDonald's, Chick-fil-A, Subway, Wendy's and Taco Bell – are responding to consumer priorities about how antibiotics are used in the chicken they grow or sell.
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And the health care industry is responding to consumer demand.
A surprising force for positive change has been food companies, responding to consumer pressure.
"We are directly responding to consumer demands".
Communication is a two way process which involves listening, identifying, and responding to consumer questions.
I expected to learn countless lessons about business theory and responding to consumer needs.
"Responding to consumers is extremely important to us," Marc Boston, a McNeil spokesman, wrote via e-mail.
A company that can sell 300 billion burgers clearly knows how to respond to consumer concerns.
Food manufacturers respond to consumer fads, of course.
The announcement by General Mills reflects the market's willingness to respond to consumer demand.
But that shopping can be arduous in a market not set up to respond to consumers.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com