In this survey, TBAs were seen to be more accessible, which could be explained with the psychosocial care they gave to patients, even though a few respondents branded them as driven by money.
To minimise attrition a user engagement strategy was developed, including incentivizing participation (lottery, except in Sweden where this is not allowed), regular contact with the respondents, branding of PASTA, posting on social media, and keeping the PASTA website up-to-date.
As context, in the survey we asked respondents which brand, from among a list of brands in a variety of categories, they associated with a specific candidate.
This reflects the results of the UN survey which found that 72% of respondents saw "brand, trust and reputation" as a driver of sustainability.
When asked which products the commercials were promoting, without suggestions of individual brands, more than 10percentt of the 750 respondents named brands like Smirnoff Ice, Mike's Hard Lemonade and Bacardi Silver.
Sixty-six percent of respondents viewed brands that used LGBTQ-themed ads as "progressive," relative to 56% of those brands with generic-themed ads.
The respondents said brands were becoming more distinct in only two categories: soft drinks and soap.
Seven out of 10 respondents (both brands and agencies) cited increasing the value of our marketing investment as a primary factor in adopting AI.
Among the respondents from brands, 10percentt said they don't "strongly believe" media sellers' claims, and that number drops to 8percentt at agencies.
