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The reason is that the First Label wines that currently command three figures a bottle are Premier Cru meaning wines from one of the five first-growth vineyards according to the 1855 Classification of Médoc and Graves and their respective appellations: Margaux, Latour, Haut-Brion, Lafite-Rothschild and Mouton-Rothschild.
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Yet in some respects that appellation is exaggerated.
New appellations have joined historic names.
Sometimes upgrading means improvements to existing appellations.
Another approach is to look for underrated appellations.
Less than half of those are appellations of origin.
Europeans fussed about appellations and where food came from.
Then not one objected to parting with the generic appellations.
Forget fancy appellations and unpronounceable chateaus.
Other Campania appellations include Aglianico del Taburno and Irpinia, while the best appellation from Basilicata is generally Aglianico del Vulture.
They "owned" their respective teams.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com