They're a $100 billion drug distribution business, so they have plenty of resources and brand recognition.
Examples of the resources are brand names, technical knowledge, skilled human resources, inter-firm relationships, machinery, efficient operating procedures and financial capital.
This will typically rest on one or a combination of the following: human resources management, brand differentiation, license to operate and diverting attention from corporate complicities in unethical behaviours (WBCSD, 2002).
In the meantime, he gets some immediate benefits: For starters, he could transfer some of Dow Jones' resources and brand power into his to-be-launched cable business news channel, which is set to take on General Electric's CNBC later this year.
Without massive resources or brand clout of major companies like Google and 3M (recently ranked the #1 company for Millennials according to Forbes) or the attractive workplace culture of businesses like Buzzfeed (which ranked as #3) and Zappos, small businesses can struggle to even get their name out there as a desired place to work.
Qatar's decision to pour resources into brand-name universities has occasionally met with skepticism in the region.
Setting up on Instagram: If you're just starting an account, we have some great resources for brands and businesses getting on Instagram.
Some can't resist including jargon: "We are consolidating some groups, centralising functions and outsourcing others, and aligning our resources across brands and platforms," said a lay-off memo to staff at MTV networks.
Customers can serve as a fantastic resource for brand insights.
While some idealists in the Western world daydream about the end of economic growth, China are buying resources, Western brands and dollar reserves.
