With its subscale mobile-phone business, Oi will likely resort to discounting, harming its much larger fixed-line business, according to Bernstein Research.
Auto suppliers, its would-be customers, view Covisint as a transparent attempt to divert their profits to carmakers, forcing it to resort to discounting and arm-twisting to bring them on board.
Once customers know that a firm's price list is a work of fiction and that it will resort to discounts as soon as sales dip, it will be a long haul to get them used to paying full price, let alone accepting increases.
The new Chrysler minivan is still a top seller, but the company has had to resort to discount financing to help it hold market share.
That festival was not turning away people at the gate last weekend, either, and the organizers resorted to offering discounted tickets and free passes in the final hours before the curtain went up.
Many retailers resorted to steep discounts to attract shoppers.
Colleges have resorted to deeper discounts and accelerated degree programs.
