"It's not the medium, it's the message, which is resonating with these people.
On the far-right, Samoobrona (Self-Defence) and the League of Polish Families have both done better than expected, their fiercely Eurosceptical message evidently resonating well in recent local elections in the provinces.
Hermidas Bavand, a Tehran-based academic, says that just as revolutionaries in Russia and China took fright when their ideas stopped resonating with the people, those in Iran think that their survival depends on making Iranians feel surrounded, isolated and beset by foes.
The campaign seems to be resonating: this week's poll showed more Australians opposed the tax than supported it.The government argues that Australians are not getting their just rewards for the vast mineral reserves they own under their dirt.
Mr Day, who prefers to think in terms of a resonating theme rather than a slogan or motto, acknowledges that Wharton is a complex institution, and therefore needed an adaptable and enduring message that would set it apart.
His message is resonating not just in New Jersey, but across the country, tapping into the same frustration that created the tea-party movement.
Resonating with the work of Edmund de Waal, a ceramicist, in its careful simplicity, "Blue Octavo" is composed of a white vitrine or "bookshelf" holding eight rectangular "glass books", each made from blown compressed glass, and each containing a sealed interior space.
But his message that companies do not have to be big to be world-class is resonating.
In 2010, with the UBS affair still resonating politically, America dramatically expanded its extraterritorial powers in tax matters by passing the Foreign Account Tax Compliance Act.
