Bhullar was not born in India, but his presence at a high level of basketball would resonate there.
Mr. Mikva said, "It indicated that he had not made his mark in the African-American community and didn't particularly have a style that resonated there".
Barclays is likely to develop its own personality as well, as promoters and arena officials discover what sort of acts resonate there.
And while the appealing young cast members all occasionally hit emotional notes that resonate, there's an air of self-consciousness abroad that teeters on the brink of melodrama.
For instance, Wal-Mart has botched selling to China's emerging middle class, 250 million strong, because its "everyday low price" image doesn't resonate there.
If those elements resonate, there are many ways to cultivate this movement towards other-orientation.
"There can't possibly be people with whom this resonates, can there," he writes.
Second, identify what makes you and your perfect customer tick: "Look at the relationships in your business up to now, the ones you've stuck with and really, really resonate with — there is a good vibe.
Suw Charman-Anderson said that Lovelace's story resonates "because there are still people who seek to discredit her achievements.
Breaking Bad resonated because there's a Walter White in every person in the world.
