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In Pictures: America's Most Resilient Brands.
Several of the country's most resilient brands have maintained steady earnings because they've shed their more volatile businesses.
To find America's most resilient brands, we looked at how companies held up during the last three recessions.
By combining these elements, Pokémon built one of the most resilient brands in recent memory.
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"He's an incredibly resilient brand," Low said.
E-mail address GO SIGN UP Share Tweet "He's an incredibly resilient brand," Low said.
The current custodians of the most resilient brand in travel do, though.
It's the difference between a strong, resilient brand with a loyal customer base and one that sinks in the storms of global market volatility.
"The events over the last couple of years have had a negative impact, but we've been, I think, encouraged by how resilient our brands and our company reputation has been," he said.
"Ad sales for Martha Stewart Living are up for October, and the sales at Kmart are pretty good," Mr. Arthur said, labeling Ms. Stewart's brand "resilient".
The Stuttgart faithful have been surprisingly resilient as their brand has expanded from sports coupes and roadsters to S.U.V.'s and a sedan, models that have buoyed the company's bottom line globally.
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