In fairness, the researchers he cites haven't done any better -- and their jargon is a lot worse, judging from research-paper titles like "Wisdom: A Metaheuristic (Pragmatic) to Orchestrate Mind and Virtue Toward Excellence".
Any reporting (be that a research paper, abstract, paper title, or press release) that suggests there is a beneficial effect for some people should equally emphasize any apparent harmful effects for other people (and vice versa).
Although it is a very small part of the research paper, the title plays an important role as the first point of contact between writer and potential reader and may decide whether or not the paper is read.
For a quick overview, each research paper's title will have an overline that generally describes the topic of the paper.
(However, don't sacrifice that perfect catchy title just because there is a shorter, more boring option).. On the other hand, if you are writing a formal research paper, make the title as informative as possible, even if it seems a bit wordy.
From time to time, he also publishes research papers with titles that tend to be studded with spelling-bee serial killers (Ganciclovir, glioma, sitimagene ceradenovec, megakaryocyte).
English: list of books (including all textbooks and other anthologies) you have read each year; how many papers and how long (indicate which are creative and which are expository writing); any research papers (list titles and length of each).
A new research paper with the catchy title, "Happiness is assortative in online social networks," has found another example of this maxim.
Google just released a research paper with the grandiose title "Understanding the Modern Gamer," which looks at search and purchase activity around blockbuster video game titles.
Memory research suggests that longer words are harder to remember (Baddeley et al., 1975), but the title of a research paper is more complex the string of words that comprise a title have meaning.
Sixteen years ago, two economists published a research paper with a delightfully simple title: "Looting".
