To find out, The Independent on Sunday conducted a highly scientific piece of research, observing the practices of people at the checkout over an hour on a hot Friday afternoon.
In one long note, Berenson challenges the recent conventional wisdom that Wall Street investment banking ruined stock research, observing that a bigger problem is that there simply isn't much of a market for high-quality independent research.
Another benefit to such long-term research, observes Mr Laube, is that it tends to produce the sorts of innovations that pay dividends for longer than the minor, fleeting improvements made to consumer goods.
They research, observe, and monitor every knowable detail – from background facts beforehand to micro-reactions during the conversation – and adjust their content and delivery precisely, so it will make an impact.
My colleague Bunt Ghosh, CSFB's head of emerging-market research, observes that the Old Economy/New Economy split is an ill wind that blows someone some good.
Pew research observed, "Millennial college graduates ages 25 to 32, who are working full time, earn more annually -- about $17,500 more -- than employed young adults holding only a high school diploma".
Having spent a great deal of time researching, observing, interviewing and training creative entrepreneurs over the past two years Anfernee believes that the "starving artist" (or "starving creative entrepreneur") is largely the result of a self-perpetuating group mindset or belief that has been adopted by individual creative entrepreneurs.
BabyLab – note the hi-tech intercapital – is Australia's first infant cognitive neuroscience laboratory, and Kaufman got the idea for his research while observing his son, then five, playing with an iPod Touch.
"[The pop-up shop] will be an interactive experience for shoppers to mix and match our products and create beautiful gifts to send their friends near and far," said Suri, "but there is so much more we are experimenting with through our data and research, and observing the way our customers interact with the site.
As part of her research she observed tablet use in a special school, where the children were writing stories and producing book covers on an iPad.
Lynne Macaskie, a bioscientist from the University of Birmingham, led the research and observed that the technology could be scaled up for industrial electricity and waste treatment purposes.
