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"It's very difficult,' said Jean Spence, a top Kraft research and development executive.
"Consumers aren't good at brushing, so we're taking them out of the equation," said Graham Mott, a research and development executive for Philips Sonicare.
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Comedies include "Better Off Ted," about a research-and-development executive who is wary about his morally ambiguous corporation, and "Single With Parents," about a woman in her mid-30s who is tired of counseling her divorced parents.
The more exciting part is drug research and development, where chief executive Christian Hogg predicts Chi-Med will make its first new drug application next year.
"The acquisition of Fovea, one of the pioneer French biopharmaceutical ophthalmology companies, is a further step in our company's goal to focus on new approaches to strengthen our research and development," said Chief Executive Christopher Viehbacher.
At Microsoft, Myhrvold oversees a research-and-development budget of more than two billion dollars, and is one of nine members of the executive committee.
A Competitive Research-and-Development Credit.
"The lab provides an increased diversity of talent and resources to our global research and development network," said Alan Taub, executive director of the science laboratories for G.M. research and development.
Martin Winterkorn, head of research and development, will become chief executive of an expanded Audi division in March, replacing Franz-Josef Paefgen, who was demoted to manager of the Rolls-Royce and Bentley brands, part of another group in the new structure.
But cost-cutting everywhere, from production lines to research and development, is unavoidable, Trumpf executives say.
In metropolitan areas across America, corporate campuses for research and development units proliferated and top executives ensconced themselves in palatial estates like the Deere & Co. Administrative Center outside Moline, Ill.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com