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In March, the company shifted from requiring customers to sign two-year contracts.
Southwest uses the armrest test, requiring customers who cannot lower both armrests to buy an extra seat.
A suburban McDonald 'sin Australia has introduced a dress code requiring customers to wear shirts and shoes to get served.
The reason, he wrote, was because "we believe our store partners should not be put in the uncomfortable position of requiring customers to disarm or leave our stores".
But instead of making this a pure giveaway, the Market is selling 10 apps daily for 10 cents apiece, thereby requiring customers to enter their credit card information.
Vendors of conventional enterprise software made a killing by requiring customers to pay a high licensing fee upfront and then charging them for maintenance.
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Minnesota has passed a similar law requiring customer approval before Internet service providers can sell personal data.
Laws that exceed federal standards by requiring customer permission before financial institutions can share data have been passed by Alaska, Connecticut, Illinois, North Dakota and Vermont.
Banks now also require customers to pay their bills faster.
Most don't require customers to sign for purchases, though.
Japanese automakers already require customers to choose among packages of options.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com