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For instance, he said, corporations have reputational interests in not having their disparaging remarks about regulators or customers disclosed to competitors.
We find evidence that coaches distort their rankings to reflect their own financial and reputational interests.
But he also pointed to Justice Department guidelines that, he wrote, caution prosecutors "to be sensitive to the privacy and reputational interests of uncharged third parties" and "not to criticize individuals for conduct that does not warrant prosecution".
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"What reputational interest did Jerry have?" he asked.
She was in a similarly conciliatory mood, stressing that landlords have a "reputational interest" for the government to target "that minority of the sector that is letting substandard accommodation" – which is presumably why the legislation is backed by the RLA.
Even now that he is dead, I don't name him, because the Vince Foster case showed us that a person's privacy interest can be held to survive death, and who on earth knows what some court might say about a reputational interest?
But Haidt makes no such claim, saying only, "we should not expect individuals to produce good, open-minded, truth-seeking reasoning, particularly when self-interest or reputational concerns are in play".
Leslie Gaines-Ross, of Burson-Marsteller, a public-relations firm, has been advising companies on building their reputations for 20 years, but only in the past few years have companies started showing much interest in reputational risk, she says: "The entire subject is radioactive .Eliot Spitzer is not the only reason.
Ferrovial's shares have lagged the Madrid stockmarket since the deal, as worries about its level of gearing in a world of rising interest rates are compounded by the reputational risk of running the world's most-loathed airport.
Scrutiny of the construction industry in the Gulf is only going to increase, and it's in companies' interests to start talking or face the reputational and legal consequences.
The functional significance of such mechanisms is presumably that conspecifics have the capacity to punish, or to use or spread negative reputational information, if they observe behaviours antithetical to their interests.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com