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We find strong support, however, that scientists perceive the value of patenting differently, and the level of reputational importance placed on scientific compared to commercial achievements matters in shaping commercial involvement.
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It is here, too, that the use of reputational indicators becomes of essential importance.
In each case reputational judgments of rigour and scientific importance are impossible.
Generally, economic incentives are the strongest, but political or reputational incentives can also be important.
In both private and public sectors reputational risk is a powerful motivator: hence the importance of transparency in both.
Internationally, the co-op movement has been struggling for the past 20 years to undo the reputational damage done in that period, and to reassert the importance of voluntary membership and democratic member control.
"The most important thing for Facebook is the reputational risk".
Companies that underestimate the importance of privacy to their customers or fail to protect it may eventually face harsh regulation, reputational damage, or both.
One is reputational currency.
Who suffers reputational risk?
Brands suffer regrettable reputational events.
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CEO of Professional Science Editing for Scientists @ prosciediting.com