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2015: Barcelona president Josep Maria Bartomeu says they could drop Qatar as shirt sponsors due to the risk of reputational brand damage, citing "social and political issues".
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If you choose to go ahead with your meeting with Aguda representatives on Wedensday, I would encourage you to be careful not to be drawn into a larger reputational re-branding campaign that was launched in 2005 by then-Foreign Minister Tzipi Livni to "make people like us".
How can you quantify the reputational gain for brand Britannia in running such a vast logistical operation so smoothly?
Strong brand reputational value equals greater profits.
You cannot afford to lose your brand reputational value.
That value is the organization's brand reputational value.
Companies must treat their brand reputational value like any other asset.
A company's brand reputational value has four basic elements: expectations, perceptions, business relationships and unique intellectual property assets.
In 2009′s business climate there are four main avenues by which you can quickly lose your company's brand reputational value.
A customer, partner or contractor may be the guilty party in violating ethical standards, but they don't always receive the worst of the brand reputational value damage.
ExpressJet was identified in many news stories, but Continental was the name in the headlines and in short television reports, and it absorbed the biggest loss of brand reputational value.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com