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The other is the need to counter the reputational and political damage the abuses have caused.
We believe this partnership may bring significant reputational and business risk to the company.
When defendants are accused in such detail, there are huge reputational and professional repercussions for them.
These should not be allowed, given the reputational and commercial risks involved.
The reputational and financial costs to the provider can be immense.
The reputational and financial damage Sports Direct has suffered is of its own making.
To get it, however, they have had to strike a deal that brings with it reputational and legal risks.
Moreover, these calculations are based purely on the numbers, and ignore these companies' reputational and management challenges.
It said: "Even if they are within the law, aggressive tax minimization approaches pose regulatory, reputational and financial risks".
The big four see the furore over transfer pricing manipulating intra-company transactions to shift profits to low-tax jurisdictions as a growing reputational and legal risk.
The "costs of the noneuro," as they are sometimes called by Brussels insiders, would be multiple: political, economic, social, reputational and strategic.
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CEO of Professional Science Editing for Scientists @ prosciediting.com